How many more patients could you be helping?
Over the last 15 years, I built three multi-million dollar healthcare businesses, and owned a bunch of clinics.
But getting there was not easy. I had no business training. I knew nothing about marketing, recruitment, clinic operations, call centers, and all the other tasks you have to do besides caring for your patients – which is the reason we all started this thing in the first place.
One time, I lost my best clinician, and she took all her patients with her. I was afraid I’d become yet another clinic that would have to shut its doors.
I had to find a way to get new patients fast, and so I doubled down on digital marketing. I was miserable. I hated everything about it, because online marketing trends just keep changing, so as soon as you get something in place, it’s outdated. I spent tens of thousands on web development, online ads (facebook, google), SEO, and so much more.
But no matter how much I spent, I wasn’t getting enough new patients to justify the expense. It wasn’t worth it. I was fuming – “Why doesn’t marketing work for health businesses??”
I was wrong. It was working.
One day, a friend of mine called to say he’d been trying to book an appointment at my clinic. He said he had called my clinic four times. The first two times – no one answered. The third time – he was put on hold. Three calls, and no one helped him!
I was floored.
I realized my marketing was working – just like yours probably is. The problem was, I hadn’t trained my front desk people how to answer phones or in what to say.
I was losing new patients who were ready to pay. If I could just fix my phone scripts and procedures, it would revolutionize my clinics. And once I figured out a simple phone intake system that worked, that’s exactly what happened.
All the hard work I went through has brought you to me in this very moment, because you have the same problem I had:
You’re missing calls from new patients who have already decided they want your service! Maybe even more calls than I was missing. And some of the calls you are answering, you’re losing because your front desk hasn’t been trained in how to keep them on the phone until they book an appointment.
Now, you can give them that training, and it fits on a single page.