Dark clouds are forming on the horizon. With new clinics popping up on every street corner trying to steal your patients, a growing shortage of clinicians, declining insurance payments, shrinking margins, emerging trends like home health, tele-rehab, and medical marijuana, the margin for error on the business side of a health business shrinks with each passing week.
I meet tons of clinic owners who’ve realized that all they’ve done is create a job for themselves, rather than creating a business. Often they are "shocked" when they look to sell their business, and the value they’ve been counting on their whole career falls far short of expectations. In that moment, their heart sinks when they realize they can't retire when they had hoped to, and have to keep on practicing.
How does this happen?
Because on any given day, you are
- Putting out fires (all the little problems that conspire to rob your time)
- Struggling to motivate your team to buy in
- Negotiating to keep your staff from quitting or setting up their own clinic across the street
- Wondering who you can talk to that understands your health business
- Puzzling over why your bank account persists in flatlining year after year
- Secretly despising that you can't just unplug and go on vacation more often
You know what I'm talking about.
The longer your career goes on, the more of these piercing moments of clarity will flash across your mind.
You began with a thrill. “OMG I'm a clinic owner!” Over time, you’ve had to learn how to run the business side while still treating patients, a never-ending balancing act that takes more time each year.
You’re constantly asking questions like, “Am I doing this right?” “What should I do next?” “Is that a good idea?”, and feel ill-equipped to answer them with any certainty.
Your evenings become less about family, friends, and enjoying life, and more about catching up on paperwork and marketing.
And there’s so much advice on the internet, and all kinds of paid workshops, it’s hard to know what to do and where to go. It’s simply overwhelming. And no one in your clinical training said barely a word about business. They left you woefully unprepared for the business reality.
But you had to do something. So maybe you’ve taken a few expensive weekend courses and webinars and subscribed to a bunch of blogs. And none of it has worked. The information they give is great but you end up more overwhelmed and still not knowing where to start or how to easily implement it at your clinic.
It's not your fault.
You went to school to heal the world. Not business school.
How to Make a Health Business Work Without Losing All Your Time
I want to save you 15 years of hard work and struggle (and expensive mistakes) so you can grow your clinic (or multiple clinics) profitably, and finally have the life you want.
I've assembled a team of avengers who have collective experience of over 50+ years in marketing and patient experience operations.
This 1:1 coaching is all about giving you somebody to talk to so you don't feel alone anymore, someone who really understands clinics and can help you cut through the challenges with clarity.
What you really want (and need) is to:
1) Hire experts who GET IT because they've been there (or are there) so they can help you with your questions
2) Leverage easy-to-implement tactical business training that keeps you focused, on-track, and moving toward big life goals like owning a MORE profitable business and having the freedom in your life to do what you want - like spend more quality time with your friends and family!
3) Build a valuable asset (your clinic) so it grows in value every year (like a house). Then, when you’re ready to retire, you can attract multiple offers from multiple buyers and get the highest valuation, and take the one you simply can’t say ‘no’ to
You need all three of these. And right now you probably have none.